1. Data, analytics, and customer feedback.
Many manufacturers do not truly get a good feedback loop on the strategies that they implement. It is hard for a manufacturer to know what the customer thinks about the product once it is out in the field. An E-commerce sales channel can help inbound much of the perceptions of the customers in the field in real time. Not only does the manufacturer have insight into the mind of their customer the manufacturer has the ability of analyze this information in the form of numerical data and quantifiable measures.
2.Brand management with increased visibility.
Managing the brand of manufacturer can be burdensome for many reasons. Firstly many of the distributor and the contractor seem to control the conversation about which product is best or which product provides the best result. This may leave some manufacturers with slightly less visibility than other and may cause and issue with mis information. An online sales channel can get rid of both of these problems. Not only will the visibility of the manufacturer be prevalent but the information being given out is accurate and directly fro the source devoid of a bias.
3.Adaptability in listings.
Many manufacturers have a hard time relaying info to all of their distributors about what products are in stock which product are deficient and discontinued. The online sales channel forces the manufacturer to implement a real time inventory feed with constant feedback from the customer on the problems that he customer may be experiencing.
4.You are open 24/7
Most manufacturer distributors do not open all the time and do not have the convenience of a online sales channel. The E-commerce platform is open 24/7 365 days a year. This gives more product visibility to all of your products. Not just simply for the products that your distributor may want to stock or sell but to all of your available SKUs
5.Sales Leverage
The pricing of your products is extremely important in any industry. However if you are the manufacturer of that product on many occasion you don't know at what price your distributors sold the product at and what price the contractor that they sold to sold the product at. With an E-commerce platform you may be able to keep any over charge to your customers under wraps as the your price online may cause distributors to lower their margins as well.
