If you are not selling your products on Amazon. Whatever product you are manufacturing needs to beset by your consumer base as well as the general public. Amazon is a great distributor to gain brand recognition within your specific industry. Not to mention a great barometer of the quality of your products as Amazon prides it self on the user interaction it has per product feed. The more people are talking about your product the more your products are being viewed and purchased on Amazon. Your star rating and your product quality go a long way into creating more sales for your company. However the most beneficial part of selling on amazon is obviously the large purchases that Amazon will require to fulfill its giant consumer base.